Natalie Bell, mother of 5, is a successful small business owner in Australia who started personalizing items as a hobby. Like all parents, Natalie just wanted to make sure her children were safe at all times. After her eldest daughter, Shae, started to lose her hearing at a young age, Natalie realized she may not always be available to vocalize important details about her daughter's disability in an emergency. While some people with health issues wear medical jewelry, which are useful, she felt like they may be accidentally overlooked. So Natalie came up with a bold seat belt cover that is meant to inform first responders of relevant medical information right away. 

Natalie shared a photo of Shae wearing her new belt cover on Facebook and the photo went viral. So many people praised her creation that she started selling them worldwide and now in different languages. We think this is such a straight-forward and smart design, we are sure they will help parents feel a little more secure on the road. Congrats to Natalie and we hope this inspires others to create other awesome things that will make this world a safe place for everyone. 

If you're in California, give us a call at (323)277-2850 for a free quote to help your family in case of an emergency on the road. We now offer policies with road side assistance as well. 





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